Are you bored too? With the cookie-cutter highlighting till they look like a discoball and filler-videos like "Watch me blend my makeup with a boiled egg?" (Yes. this exists on youtube, I believe worse exists involving man-parts. I would rather watch the Red Wedding again.)
I saw Wayne Goss's video on this, and I couldn't agree more.
I can't identify with the Instagram-makeup trend, which seems like a mix of drag queen & kardashian makeup on steroids. It takes massive skills to do that kind of makeup and also time. While the videos are speeded & edited to be short, I doubt it takes any less than an hour to put together that look.
While I really enjoy watching these videos, I doubt I have any occasion to do such makeup. They are definately not looks I can wear in a professional setting (I have seen those drawn-on eyebrows in person and up-close they are so distracting to say the least!), and I cannot wear them for daily life coz I'm mostly schelping around in athelesuire or doing unglam things like groceries. So not inspiring for me. It's why beauty blogging/youtubing lost its lustre for me. It's about selling & not about sharing. Into the Gloss has become an endless parade of interviews with rich trust-fund kids with fancy jobs, who use nothing but warm water on their face and uses nothing that doesn't bring her joy. Most insta makeup gurus have had lip-plumping & other procedures to look like Kylie Jenner.
Unpopular opinion, I don't like Charlotte Tilbury's video's either. Its just endless shill about her latest new launch.
I do like the Pixie Woo sisters, Trinny Woodall and Lisa Eldridge videos though, two of which are professional artists. It's odd that most of the current crop of beauty gurus started off as branding themselves as "we are the consumer's POV" but have become way more about monetary gains than the professionals themselves.